The mission of Rosette la Vedette is to bring colour to dark days. At 34, Wendy was diagnosed breast cancer and lost her hair because of the chemo therapy. As she was too optimistic to wear boring hats with boring colours, her mother made her personalised hats in bright colors. Wendy decided to make fellow cancer patients happy as well, and launched an entire collection of fashionable hats, called ‘Rosette la Vedette’. With her trendy hats, Wendy wants to break the taboo of hair loss through chemo therapy. With this mission in mind, Baldwin redesigned the existing webshop.
The existing logo was kept, but the rest of the webshop changed drastically. Rosette la Vedette is a story told for and by strong people, therefore, the personal stories of fellow patients received a central spot on the shop’s homepage and on the product detail pages. Next to the collection, the site also contains informative content on how to deal with hair loss by chemo therapy and style tips to look good, and feel good, despite the hair loss. This content was brought up front in a separate section called ‘chemo therapy and hair loss’.
Webshop: www.rosettelavedette.com
